Frequently asked questions

GEO (Generative Engine Optimization) is the work of raising the odds that a brand is mentioned accurately and cited as a source in AI answers such as ChatGPT, Gemini and Perplexity. More on the GEO page.

AEO (Answer Engine Optimization) targets places where a direct answer is shown: featured snippets, voice assistants and AI summaries in search results. GEO looks at the answers generative AI engines write. Both rest on the same base: crawlable, trustworthy content that answers the question plainly. See AEO.

No. Google says its generative AI features in Search are rooted in its core ranking and quality systems^{[1]Source 1: Optimizing your website for generative AI features on Google SearchOptimizing your website for generative AI features on Google SearchGoogle Search Centralaccessed: 26 September 2026}. A page that cannot be crawled or indexed cannot be a source in those answers either. That is why SEO is the ground GEO stands on.

Google says there is no need to break content into small chunks or write in a different style for its generative AI features^{[1]Source 1: Optimizing your website for generative AI features on Google SearchOptimizing your website for generative AI features on Google SearchGoogle Search Centralaccessed: 26 September 2026}. The short answer at the top of our pages is a summary for readers, not artificial chunking.

ChatGPT, Gemini, Perplexity, Copilot, Claude, Grok, DeepSeek and Meta AI. Depending on the package, some or all of them are measured; details on the Pricing page.

Three things: whether your brand is named in the answer (mention), whether your site appears in the answer’s source list (citation) and whether what is said about you is correct (accuracy). How the measurement works is on the Kaynaq Method page.

AI answers can change even for the same question. That is why we ask every question twice on every engine and record the results with dates. We never decide on the basis of a single screenshot.

Some technical changes show quickly; OpenAI, for example, says a robots.txt change can take about 24 hours to be reflected in ChatGPT search^{[2]Source 2: Overview of OpenAI crawlersOverview of OpenAI crawlersOpenAIaccessed: 26 September 2026}. Content and citation work shows over several measurement cycles, not in a single month. We do not promise dates or outcomes.

No. Search engines and AI companies decide rankings and answers; nobody can guarantee them. We document the work and the measurement every month, with dates.

The record where Kaynaq measures and publishes its own AI visibility every month with the same method. We apply the measurement we recommend to clients to ourselves first. The first measurement is published on launch day: Open Ledger.

With a free intro call. We talk about your industry, priorities and where you stand today, then send a written proposal with scope and price. If you do not know where you stand, the AI Visibility Audit is a good first step.

Competitive industries where advertising rules limit what content can say: healthcare, legal, accounting, real estate, e-commerce, education, B2B and export. In fields such as healthcare and law, content is also checked against the industry’s advertising rules.

Either works. We can produce the content, structured data and technical fixes ourselves, or hand them over as a task list detailed enough for your team to implement. Who does what is written into the proposal.

We may use AI tools for research and drafting, but no page is published before a person has read it and its claims have been checked against their sources. Mass-producing low-quality pages breaks Google’s spam policies^{[5]Source 5: Spam policies for Google web searchSpam policies for Google web searchGoogle Search Centralaccessed: 26 September 2026}; we do not do it. The rules we follow on our own site are on the Editorial Policy page.

No. Buying or selling links to manipulate rankings breaks Google’s spam policies^{[5]Source 5: Spam policies for Google web searchSpam policies for Google web searchGoogle Search Centralaccessed: 26 September 2026}. Our citation work relies on mentions that editors, directories and associations choose to make.

Not without written permission. We publish case studies only with the client’s approval and with real data.

It depends on which bot you block and why. According to OpenAI’s documentation, sites that opt out of OAI-SearchBot are not shown in ChatGPT search answers, though they can still appear as navigational links. Disallowing GPTBot signals that your content should not be used to train its foundation models^{[2]Source 2: Overview of OpenAI crawlersOverview of OpenAI crawlersOpenAIaccessed: 26 September 2026}. So you can close training and stay visible in search. Our readiness test shows which bots your site allows.

Yes. The Search generative AI control under Settings in Search Console lets you exclude your content from AI Overviews, AI Mode and generative AI features in Discover. Google says exclusion generally takes a few days and the setting is not used as a ranking signal for other parts of Search^{[3]Source 3: Search generative AI controlSearch generative AI controlSearch Console Helpaccessed: 26 September 2026}.

It is not required. llms.txt is a standard proposed in 2024^{[4]Source 4: The /llms.txt fileThe /llms.txt filellmstxt.orgaccessed: 26 September 2026}. Google says you do not need llms.txt or special markup to appear in AI features in Search^{[1]Source 1: Optimizing your website for generative AI features on Google SearchOptimizing your website for generative AI features on Google SearchGoogle Search Centralaccessed: 26 September 2026}. We publish one on our own site because it costs little, but we do not sell it as a ranking lever.

Not on its own. Google says structured data is not required to appear in generative AI search and there is no special schema.org markup to add^{[1]Source 1: Optimizing your website for generative AI features on Google SearchOptimizing your website for generative AI features on Google SearchGoogle Search Centralaccessed: 26 September 2026}. We set up structured data so the brand and the page are recognised correctly.

Google has not shown FAQ (FAQPage) rich results in Search since 7 May 2026^{[6]Source 6: Removing documentation for the FAQ rich result feature (Search Central updates)Removing documentation for the FAQ rich result feature (Search Central updates)Google Search Centralaccessed: 26 September 2026}. FAQPage remains a valid schema.org type that describes a page’s structure to machines; we use it on this page too, without expecting an extra appearance on Google.

No. The address is used only to run the test and is not recorded. To prevent abuse, your IP address is held in server memory for the 10-minute rate-limit window and deleted when it expires. Details on the Privacy Policy page.

No. We use no cookies, analytics or ad tracking code, and our fonts load from our own server. See the Cookie Policy.

It is used only to answer your request and prepare a proposal; it is not sold or added to a marketing list. Details and your rights are in the KVKK privacy notice.