Guides
Guides
Our service pages describe what we do; these guides explain how you can do the work yourself. Each guide goes step by step, and every claim carries its source and the date we checked it.
- What is GEO?What GEO is, how AI answers are formed and where to start: a seven-step plan, common misconceptions and ways to measure.
- What is AEO?What is AEO? Featured snippets, the answer page pattern, FAQ and speakable markup in 2026, and the customs AEO mix-up.
- AI crawlers and technical accessTechnical checklist for AI bots: search and training bots, robots.txt, JavaScript, firewalls and llms.txt.
- Structured data and entitiesOrganization and LocalBusiness data, sameAs, Wikidata and Wikipedia rules: a step-by-step guide to having your brand recognised correctly.
- Citable contentContent AI will quote: short answers, sources and data, author transparency, dates and updates. With a checklist.
- Measuring AI visibilityMeasuring AI visibility: question sets, protocol, mention rate, citation share, accuracy; Search Console, Bing and analytics data.
- Local GEOLocal GEO: Google Business Profile, Apple Business, Yandex Business, real reviews, the city-page trap and LocalBusiness data.
- E-commerce GEOE-commerce GEO: product pages, structured data and feeds, review rules, agentic shopping in ChatGPT and Google.
- Digital PR and citationsDigital PR and citations: where to be mentioned, how to earn it, the risks of buying links and covert ads, Wikipedia rules.
- GEO in regulated industriesGEO limits in healthcare, medicines, law, accounting, finance, insurance, real estate, e-commerce and education in Türkiye: rule, effect, safe method.
In which order should you read them?
If you are starting out, begin with the GEO guide, then move to the technical access and measurement guides. If you work in a regulated industry, read the regulated industries guide before writing any content.