Citable content: Short answers, evidence and freshness

1. Answer the question in the first paragraph

Let the heading ask the question and the first paragraph answer it. We put a 40–60 word short answer at the top of our pages. Google says there is no need to break content into chunks or write differently for its generative AI features^{[3]Source 3: Optimizing your website for generative AI features on Google SearchOptimizing your website for generative AI features on Google SearchGoogle Search Centralaccessed: 26 September 2026}; the short answer is a summary written out of respect for the reader’s time.

2. Add evidence: sources, quotations, data

In the GEO paper’s experiments, citing sources, adding quotations and adding statistics raised visibility in generative engine answers by 30–40%, while keyword stuffing offered little to no improvement^{[1]Source 1: GEO: Generative Engine Optimization (Aggarwal et al., KDD 2024)GEO: Generative Engine Optimization (Aggarwal et al., KDD 2024)arXivaccessed: 26 September 2026}.

• Tie platform claims to the platform’s own documentation and legal information to the official text.
• Do not publish a number you cannot source; instead of hedging with “about” or “many”, find the data or drop the sentence.
• If you publish your own data, explain the method: what was measured, when and how?

3. Who wrote it, how, and why?

Google suggests three questions for evaluating content: who created it, how it was created and why it was created^{[2]Source 2: Creating helpful, reliable, people-first contentCreating helpful, reliable, people-first contentGoogle Search Centralaccessed: 26 September 2026}. The author’s name and expertise should be visible. If automation or AI was used and readers might wonder about it, explaining how and why helps^{[2]Source 2: Creating helpful, reliable, people-first contentCreating helpful, reliable, people-first contentGoogle Search Centralaccessed: 26 September 2026}. Kaynaq’s own practice is on the editorial policy page.

4. Dates and updates

• Show the publication and last update date on every page. In Türkiye’s health sector this is an obligation: website information must show its last update date and how to contact the editor^{[5]Source 5: Sağlık Hizmetlerinde Tanıtım ve Bilgilendirme Faaliyetleri Hakkında Yönetmelik (RG 12.11.2025, 33075)Sağlık Hizmetlerinde Tanıtım ve Bilgilendirme Faaliyetleri Hakkında Yönetmelik (RG 12.11.2025, 33075)Resmî Gazeteaccessed: 26 September 2026}.
• When facts change, update the page and note the change on it.
• Do not refresh the date without changing the content; the date should show when the content was actually checked.

5. What to avoid

• Mass-producing pages that add no value: Google treats this as “scaled content abuse” spam^{[4]Source 4: Spam policies for Google web searchSpam policies for Google web searchGoogle Search Centralaccessed: 26 September 2026}.
• Unsourced statistics, invented examples and “current” information without a date.
• Answering the same question on several pages with near-identical text.

Checklist

• The heading is a question in your buyers’ words.
• The first paragraph answers it in 40–60 words.
• Every claim carries its source; numbers have a source and a date.
• Author, publication and update dates are visible.
• Steps are lists and comparisons are tables.
• Each question is answered on a single page of the site.