Guide · Regulation
GEO in regulated industries: Limits for healthcare, law, finance and more
In some industries advertising is prohibited, in others restricted, and in some certain information must be shown. These rules directly shape AI visibility work: what content may be written, which questions may be targeted, even which keywords may be used. This guide summarises the rules in one place.
In regulated industries, GEO is accurate, compliant information rather than promotion. In Türkiye, advertising health services and medicines is prohibited; lawyers may not work to rank higher in search engines; a credit ad that states a rate must also show the total cost; insurers may not be ranked against each other. Read the rule first, then write the content.
The rules, industry by industry
| Industry | Core rule | Effect on GEO |
|---|---|---|
| Healthcare | Covert or open advertising prohibited; only authorised professionals may inform; no patient satisfaction or price content; the site must show last update date and editor contactSource 1: Sağlık Hizmetlerinde Tanıtım ve Bilgilendirme Faaliyetleri Hakkında Yönetmelik (RG 12.11.2025, 33075) | Doctor-approved, dated information; no review or price content |
| Medical tourism | Licence required; broader promotion on a separate site or account aimed abroad, in languages other than Turkish; no creating demand in TürkiyeSource 1: Sağlık Hizmetlerinde Tanıtım ve Bilgilendirme Faaliyetleri Hakkında Yönetmelik (RG 12.11.2025, 33075)Source 2: Uluslararası Sağlık Turizmi ve Turistin Sağlığı Hakkında Yönetmelik (RG 26.04.2025, 32882) | Multilingual site with open documents; Turkish content follows domestic rules |
| Law | Advertising prohibited; no code, keywords or page addresses aimed at ranking higher in search engines; site content limited to set informationSource 3: 1136 sayılı Avukatlık KanunuSource 4: Türkiye Barolar Birliği Reklam Yasağı Yönetmeliği (son değişiklik RG 09.08.2024, 32627) | Accuracy audits and compliance checks only |
| Accounting | Advertising prohibited; search engine keywords limited to name, title, city and chamberSource 5: Serbest Muhasebeci Mali Müşavirlik ve Yeminli Mali Müşavirlik Mesleklerine İlişkin Haksız Rekabet ve Reklam Yasağı Yönetmeliği | Accuracy audits and compliance checks only |
| Real estate | Licence required; listings show the licence number, business name and location details legiblySource 6: Taşınmaz Ticareti Hakkında Yönetmelik | Consistent agency facts and sourced area content |
| E-commerce | Claims must be proven; only buyers may review; ranking criteria must be statedSource 7: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026) | Documented product facts, verified reviews |
| Education | No student names, photos or results in advertising; a QR code is mandatory in promotionSource 8: Millî Eğitim Bakanlığı Özel Öğretim Kurumları Yönetmeliği (03.01.2025 tarihli güncel metin) | Verifiable programme information instead of success claims |
Medicines, health products, finance and insurance
| Area | Core rule | Effect on GEO |
|---|---|---|
| Medicines (medicinal products for human use) | Advertising prohibited; they may not be promoted to the public through any medium, the internet included. The approved patient leaflet and indications may be published only in channels the Agency defines and on the licence holder’s own websiteSource 7: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026)Source 9: Beşerî Tıbbi Ürünlerin Tanıtım Faaliyetleri Hakkında Yönetmelik (RG 03.07.2015, 29405) | Approved texts kept accurate and current on the site; no promotional content or promotional questions |
| Medical devices | Devices used only by healthcare professionals, applied at sales centres, or fitted at hearing aid, optician and prosthetics centres may not be advertised to consumers. Others, apart from a list the regulation leaves free, may be advertised only on the online channel where the device is soldSource 10: Tıbbi Cihaz Satış, Reklam ve Tanıtım Yönetmeliği (son değişiklik RG 03.07.2026, 33299) | Content limits by device type; accurate technical facts on the product page |
| Food supplements and health claims | Health claims may not be used on products other than foods and food supplements; promotion may not claim a product works against, prevents or treats a diseaseSource 11: Sağlık Beyanı Denetimi Hakkında Yönetmelik (RG 13.06.2023, 32220). Supplements may not be promoted as a replacement for a normal dietSource 7: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026) | Permitted claims only; no targeting of “does it cure…?” questions |
| Credit and deposits | Interest or profit share rates, when given, must be accurate along with the conditions affecting the total; a credit ad that states a rate must show the monthly and annual total cost percentage in its main messageSource 7: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026) | Dated rate and cost facts; stale rates tracked in answers |
| Capital markets | Guiding comments aimed at a specific person or a group in a similar position are investment advice, which is the work of an authorised investment firm. In investment firms’ general recommendations online, the Capital Markets Board’s warning note is shown before the page with the recommendations is displayed, with the preparation date and the time of all pricesSource 12: Yatırım Hizmetleri ve Faaliyetleri ile Yan Hizmetlere İlişkin Esaslar Hakkında Tebliğ (III-37.1) | General, dated content with the warning note; no targeting of questions that ask for personal advice |
| Insurance | Ads may not create an impression beyond the limits of the cover; insurers in Türkiye may not be ranked against each other by any criterion; testimonials that are not genuine may not be usedSource 13: Sigorta Şirketleri ve Reasürans Şirketlerinin Kuruluş ve Çalışma Esaslarına İlişkin YönetmelikSource 14: İlan ve Reklamlarda Uyulacak İlkeler (sigorta ve reasürans şirketleri) | No “best insurer” ranking content; complete cover information |
Every industry: two rules in force since 1 August 2026
- AI copies: An AI-generated digital copy of a real person may not be shown in an ad as if, contrary to the facts, they use, have tried or recommend the productSource 7: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026).
- Paid awards: Awards that are not based on objective criteria announced in advance and are given in return for a benefit may not be mentioned in consumer advertisingSource 7: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026). Do not present such awards as evidence in your content.
A shared working method
Read the rule
Before planning content, pull out the industry regulation and the professional body’s decisions.
Get authorised approval
A doctor in healthcare, a lawyer in law, a certified professional in accounting, the compliance function in finance and insurance should approve the content.
Write information, not promotion
No superiority, “best”, guarantee or price claims; give facts and sources.
Limit the question set
Do not measure promotional questions; focus on accuracy questions. The regulated industry option in the question set generator does this.
Keep the evidence
Record the publication date, approval and sources.
What is not in this guide?
Crypto asset services, private pensions and cosmetics have their own rules, which this guide does not yet cover. If you work in one of these areas, read the relevant regulator’s texts before writing content.
This guide summarises how the regulations affect GEO work. For a decision about your organisation, consult a lawyer and your professional body.
Frequently asked questions
01Is doing GEO in a regulated industry legal?
Compliant information is legal; in healthcare the regulation defines it explicitlySource 1: Sağlık Hizmetlerinde Tanıtım ve Bilgilendirme Faaliyetleri Hakkında Yönetmelik (RG 12.11.2025, 33075). But in law and accounting, work aimed at search engines is very limitedSource 4: Türkiye Barolar Birliği Reklam Yasağı Yönetmeliği (son değişiklik RG 09.08.2024, 32627)Source 5: Serbest Muhasebeci Mali Müşavirlik ve Yeminli Mali Müşavirlik Mesleklerine İlişkin Haksız Rekabet ve Reklam Yasağı Yönetmeliği; that is why we only do accuracy and compliance work in those two industries.
02What can a pharmaceutical company do to be described accurately in AI answers?
It may not promote to the public, but it may publish the approved patient leaflet and indications on its own websiteSource 9: Beşerî Tıbbi Ürünlerin Tanıtım Faaliyetleri Hakkında Yönetmelik (RG 03.07.2015, 29405). Keeping those texts current and machine-readable is the strongest source you have against wrong information in answers.
03Can we advertise with an AI-generated spokesperson?
Since 1 August 2026, showing an AI-generated digital copy of a real person as if, contrary to the facts, they use or recommend the product is prohibited in TürkiyeSource 7: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026). If you use a fictional character, do not present it as a real customer or expert either.
04Our competitors ignore the rules. Why should we follow them?
Sanctions apply to the organisation, not to its competitor. Non-compliant content may have to be removed one day; compliant, accurate and sourced content is a lasting source.
05What happens if the rules change?
Every rule on our industry pages is written with the official text and date we read. If the text changes, we update the page and log the change with its date.
Sources
- [1]Sağlık Hizmetlerinde Tanıtım ve Bilgilendirme Faaliyetleri Hakkında Yönetmelik (RG 12.11.2025, 33075)Resmî Gazete · accessed: 26 September 2026
- [2]Uluslararası Sağlık Turizmi ve Turistin Sağlığı Hakkında Yönetmelik (RG 26.04.2025, 32882)Resmî Gazete · accessed: 26 September 2026
- [3]1136 sayılı Avukatlık KanunuMevzuat Bilgi Sistemi · accessed: 26 September 2026
- [4]Türkiye Barolar Birliği Reklam Yasağı Yönetmeliği (son değişiklik RG 09.08.2024, 32627)Mevzuat Bilgi Sistemi · accessed: 26 September 2026
- [5]Serbest Muhasebeci Mali Müşavirlik ve Yeminli Mali Müşavirlik Mesleklerine İlişkin Haksız Rekabet ve Reklam Yasağı YönetmeliğiMevzuat Bilgi Sistemi · accessed: 26 September 2026
- [6]Taşınmaz Ticareti Hakkında YönetmelikMevzuat Bilgi Sistemi · accessed: 26 September 2026
- [7]Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026)Mevzuat Bilgi Sistemi · accessed: 26 September 2026
- [8]Millî Eğitim Bakanlığı Özel Öğretim Kurumları Yönetmeliği (03.01.2025 tarihli güncel metin)MEB Özel Öğretim Kurumları Genel Müdürlüğü · accessed: 26 September 2026
- [9]Beşerî Tıbbi Ürünlerin Tanıtım Faaliyetleri Hakkında Yönetmelik (RG 03.07.2015, 29405)Mevzuat Bilgi Sistemi · accessed: 27 September 2026
- [10]Tıbbi Cihaz Satış, Reklam ve Tanıtım Yönetmeliği (son değişiklik RG 03.07.2026, 33299)Mevzuat Bilgi Sistemi · accessed: 27 September 2026
- [11]Sağlık Beyanı Denetimi Hakkında Yönetmelik (RG 13.06.2023, 32220)Mevzuat Bilgi Sistemi · accessed: 27 September 2026
- [12]Yatırım Hizmetleri ve Faaliyetleri ile Yan Hizmetlere İlişkin Esaslar Hakkında Tebliğ (III-37.1)Mevzuat Bilgi Sistemi · accessed: 27 September 2026
- [13]Sigorta Şirketleri ve Reasürans Şirketlerinin Kuruluş ve Çalışma Esaslarına İlişkin YönetmelikMevzuat Bilgi Sistemi · accessed: 27 September 2026
- [14]İlan ve Reklamlarda Uyulacak İlkeler (sigorta ve reasürans şirketleri)Sigortacılık ve Özel Emeklilik Düzenleme ve Denetleme Kurumu · accessed: 27 September 2026
How to cite this page
Kaynaq. (27 September 2026). GEO in regulated industries: Limits for healthcare, law, finance and more. https://kaynaq.pages.dev/en/guides/geo-in-regulated-industries
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