Industries · Accounting
Accountants: Accurate information within the advertising ban
When an AI is asked for an accounting office’s address, chamber or services, the answer should be right. Advertising is prohibited in the profession in Türkiye, and the regulation even limits the keywords that may be used when registering with search engines. This page explains those limits and the work possible within them.
Advertising is prohibited for accountants in Türkiye. Members may run a website and publish professional articles, but when registering with search engines they may only use their name, office or company title, city and chamber as keywords. So we do not do ranking-focused work; we audit accuracy and check compliance.
What does the regulation say about the internet and search engines?
| Rule (article) | What it means |
|---|---|
| Members must comply with the advertising ban (Art. 12)Source 1: Serbest Muhasebeci Mali Müşavirlik ve Yeminli Mali Müşavirlik Mesleklerine İlişkin Haksız Rekabet ve Reklam Yasağı Yönetmeliği | No promotional digital work. |
| A member may make statements about their work and themselves as long as they are objective and relate to the profession (Art. 13/1)Source 1: Serbest Muhasebeci Mali Müşavirlik ve Yeminli Mali Müşavirlik Mesleklerine İlişkin Haksız Rekabet ve Reklam Yasağı Yönetmeliği | Factual information is fine; praise and claims are not. |
| A website may be set up to carry out professional work, inform clients and publish professional articles and research, only with a “meslekiunvanı.tr” extension (Art. 22/2)Source 1: Serbest Muhasebeci Mali Müşavirlik ve Yeminli Mali Müşavirlik Mesleklerine İlişkin Haksız Rekabet ve Reklam Yasağı Yönetmeliği | Choose the domain accordingly and ask your chamber how it applies. |
| The site carries names, titles, chamber, office and registry numbers, start date, university, languages, address, phone and email (Art. 22/3-a)Source 1: Serbest Muhasebeci Mali Müşavirlik ve Yeminli Mali Müşavirlik Mesleklerine İlişkin Haksız Rekabet ve Reklam Yasağı Yönetmeliği | This is the core entity information AI reads. |
| When registering with search engines, no keyword or promotional phrase other than name, office, partnership or company title, city and chamber may be used (Art. 22/3-b)Source 1: Serbest Muhasebeci Mali Müşavirlik ve Yeminli Mali Müşavirlik Mesleklerine İlişkin Haksız Rekabet ve Reklam Yasağı Yönetmeliği | No service- or industry-focused keyword targeting. |
| No shortcuts redirecting to or from the site; no giving or taking ads (Art. 22/3-c)Source 1: Serbest Muhasebeci Mali Müşavirlik ve Yeminli Mali Müşavirlik Mesleklerine İlişkin Haksız Rekabet ve Reklam Yasağı Yönetmeliği | No search ads or redirect schemes. |
| Third parties’ acts that could count as advertising must not be allowed (Art. 23)Source 1: Serbest Muhasebeci Mali Müşavirlik ve Yeminli Mali Müşavirlik Mesleklerine İlişkin Haksız Rekabet ve Reklam Yasağı Yönetmeliği | Promotional listings in directories may also be a problem. |
What does Kaynaq do in this industry?
- Accuracy audit: Are your office’s name, address, chamber and services correct in AI answers? If not, we find the source and show how to correct it.
- Compliance check: We compare your site and search engine registrations with Article 22 and list what needs to change.
- Readability: We make sure the information the regulation requires on the site is complete and machine-readable.
The questions we measure are accuracy questions: “Where is [office title]?”, “Which chamber is [name] registered with?”. We do not work on service or “best accountant” questions.
This page summarises how the regulation affects AI and search work. Ask your chamber whether a publication or domain name complies.
Frequently asked questions
01Can we publish tax and accounting articles on our site?
The regulation lists publishing professional articles and research among the purposes of a websiteSource 1: Serbest Muhasebeci Mali Müşavirlik ve Yeminli Mali Müşavirlik Mesleklerine İlişkin Haksız Rekabet ve Reklam Yasağı Yönetmeliği. The same regulation prohibits acts that could count as advertising to obtain workSource 1: Serbest Muhasebeci Mali Müşavirlik ve Yeminli Mali Müşavirlik Mesleklerine İlişkin Haksız Rekabet ve Reklam Yasağı Yönetmeliği. Ask your chamber which side a given publication falls on.
02Can we rank for searches like “accountant in Kadıköy”?
When registering with search engines, only name, office, partnership or company title, city and chamber may be used as keywords; no other word or promotional phrase is allowedSource 1: Serbest Muhasebeci Mali Müşavirlik ve Yeminli Mali Müşavirlik Mesleklerine İlişkin Haksız Rekabet ve Reklam Yasağı Yönetmeliği. We do not do ranking-focused work.
03AI gives wrong information about our office. What can we do?
We find the source of the error (an old record, a previous address, an office with a similar name) and request the correction through that source’s own process. Keeping accurate information accurate is not advertising.
Sources
- [1]Serbest Muhasebeci Mali Müşavirlik ve Yeminli Mali Müşavirlik Mesleklerine İlişkin Haksız Rekabet ve Reklam Yasağı YönetmeliğiMevzuat Bilgi Sistemi · accessed: 26 September 2026
How to cite this page
Kaynaq. (26 September 2026). Accountants: Accurate information within the advertising ban. https://kaynaq.pages.dev/en/industries/accounting-firms
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