Industries · E-commerce
GEO for e-commerce: Visibility that complies with review, ranking and claim rules
When a product is asked about, the AI’s answer is compiled from product pages, reviews, comparison lists and complaint platforms. In Türkiye, most of those sources are governed by the Regulation on Commercial Advertising and Unfair Commercial Practices, whose amendments, published on 1 July 2026, took effect on 1 August 2026.
In Türkiye, claims in advertising must be provable. Comparative rankings must state their criteria and mark paid placements as “advertising”. Only people who bought a product may review it, and reviews must be published without separating positive from negative. Here GEO means building verifiable product information that follows these rules.
Which rules does the regulation set?
| Rule (article) | Effect on GEO work |
|---|---|
| Advertisers must prove the accuracy of claims in their ads; comparative claims must be proven with documents from independent or accredited bodies (Art. 9)Source 1: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026) | Claims on product pages are backed by documents; AI repeats them too. |
| Online rankings based on price or feature comparisons must state their criteria; rankings based on advertising or sponsorship must be labelled “advertising” (Art. 28/A)Source 1: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026) | “Top 10” lists state their criteria and mark paid placements clearly. |
| Only buyers of the product or service may review it; reviews from channels where the purchase cannot be verified may not be published (Art. 28/B-1)Source 1: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026) | Reviews come only from verified purchases; none are imported from elsewhere. |
| Reviews are published for at least a year, without separating positive from negative, ordered by an objective criterion such as date or score (Art. 28/B-4)Source 1: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026) | Negative reviews are not hidden; ordering is objective. |
| Reviews without purchase verification may not be used in advertising (Art. 28/B-6)Source 1: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026) | Ads and landing pages use verified reviews only. |
| Reviews containing health claims contrary to the law may not be published (Art. 28/B-5)Source 1: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026) | Supplement and cosmetics reviews are checked for this. |
| Complaint platforms give the seller forty-eight hours to respond before a review is published (Art. 28/C)Source 1: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026) | Complaints are answered within that window; the answer is a source too. |
| Advertising through social media influencers must be clear, understandable and distinguishable (Art. 23/A)Source 1: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026) | Partnership content is labelled as advertising. |
| An AI-generated digital copy of a real person may not be shown in an ad as if, contrary to the facts, they use, have tried or recommend the product (Art. 27/12)Source 1: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026) | AI videos featuring a known person or an expert-like figure are checked against this rule. |
| Awards not based on objective criteria announced in advance and given in return for a benefit may not be mentioned in ads (Art. 27/13)Source 1: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026) | Paid award badges are not used as evidence in ads or on product pages. |
How do these rules affect AI visibility?
- Feature, material and performance information on product pages is measurable and documented; unsupported claims are removed.
- Google says providing product data both as on-page structured data and through a Merchant Center feed maximises eligibilitySource 2: Product structured data. The two must carry the same information.
- Comparison and guide content states its criteria plainly; paid placements are marked.
- Review pages explain the rules, publication principles and ordering criterion.
- What AI says about your products is measured; errors such as a wrong price, an outdated feature or confusion with another product are corrected at the source.
Detailed work on product data and feeds is described on the E-commerce GEO service page.
This page summarises how the regulation affects GEO work. For a decision about your business, consult a lawyer.
Frequently asked questions
01Can we show reviews from other sites on our own site?
Reviews from channels where the purchase cannot be verified may not be publishedSource 1: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026). Reviews from another channel may only be shared in a way that reflects the overall character of the reviews on that channelSource 1: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026).
02Is publishing a “best products” list prohibited?
No, but if the ranking is based on price or feature comparisons its criteria must be stated, and rankings based on advertising or sponsorship must carry the word “advertising”Source 1: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026). Comparative claims must also be proven with independent documentsSource 1: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026).
03Can we remove negative reviews?
After the necessary checks, reviews must be published for at least a year without separating positive from negative, and the reviewer must be told promptly why a review was not publishedSource 1: Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026).
Sources
- [1]Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (son değişiklik RG 01.07.2026, 33297; yürürlük 01.08.2026)Mevzuat Bilgi Sistemi · accessed: 26 September 2026
- [2]Product structured dataGoogle Search Central · accessed: 26 September 2026
How to cite this page
Kaynaq. (27 September 2026). GEO for e-commerce: Visibility that complies with review, ranking and claim rules. https://kaynaq.pages.dev/en/industries/e-commerce
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